Marketing plan Research Paper Example | Topics and Well Written Essays - 3750 words

Marketing plan - Research Paper ExampleUAE hold a race that is among the top earners and top spenders on grooming in the world. It has the largest cosmetics and grooming marketplace among the Gulf countries and mens grooming has transformed from a niche market to an unavoidable business segment in the sometime(prenominal) 10 years and holds further growth in the next 5 years. While the prime driver of mens grooming market is neaten products, research suggests that skin care and hair care for men are expect to grow big in the near future. The antheral grooming products market of the UAE is currently a $56.16 million (208 million UAE Dirhams) business, which is expected to grow to $84 million by 2018. As per the official 2010 estimate, the UAE male population of 6,161,820 outnumbers the female population of 2,102,250 by almost 31. Among the male population, 92% consists of expatriates, mostly young people from emerging countries like India, Sri Lanka, Pakistan and Bangladesh, who today are no longer class as blue-collared workers. In fact, Asian expatriates make up 44.6% of the total number of entrepreneurs in the UAE and of late, the pay rate differences between Asian and western expatriates are reportedly diminishing. In fact, Asian expatriates contribute about 63% of total consumer expenditure of the UAE The lucrative mens grooming market is currently dominated by large multinationals such as LOreal, Nivea and Unilever. However, the market has so far gone largely untapped as these organisations operate by importing and exchange their products through regional branches. Evidently, even in its current status, there is a huge business potential in mens grooming in UAE. This report discusses the marketing plan of Arome de lEmir, a proposed business that wishes to provide world-class hair care, skin care, groom kits and fragrance products primarily to the young Asian male expatriates of the UAE. The goal of Arome de lEmir is to be a pioneer business in the mens grooming and lifestyle products market that enjoys high customer loyalty and cross off recognition and delivers high value. However, the report highlights the many advantages, disadvantages, challenges and threats that Arome de lEmir would face on its path to achieve its goals. Table of confine Executive Summary 2 Table of Contents 4 bloodline Strategy 5 Business Goals 5 Mission statement 6 Internal and External environments 6 Market needs and opportunities 9 Marketing Strategy 11 Segmentation / target market 11 Intended Positioning 12 Product Analysis 13 Place (distribution network) abstract 14 Integrated communications analysis 15 Pricing analysis 16 Ethical Issues and Social Responsibilities 16 Conclusion 17 References 18 Business Strategy Business Goals Arome de lEmir is a proposed business that wishes to have presence in mens grooming. It will provide world-class hair care, skin care, shaving kits and fragrance products for the young male expatriates and citizens of th e United Arab Emirates. It strives to bank in on the huge untapped male health and beauty market and be a market leader in the UAE in this business. Arome de